Broadview at Purchase College

SENIOR LIVING SALES & OUTREACH COORDINATOR – Assisted Living & Memory Care

Department: Sales & Marketing

Non-Exempt Status: Hourly

Supervisor: Director of Sales & Marketing 

Position Summary:

The Senior Living Sales & Outreach Coordinator – Assisted Living & Memory Care plays a vital role in the growth and visibility of the High Point Center for Care at Broadview, which offers Assisted Living (AL), Enhanced Assisted Living (EAL), and Memory Care (MC) services. This position is responsible for managing the full sales cycle for prospective residents and their families—from inquiry to move-in—while also developing and maintaining strong referral relationships with professionals in healthcare, social services, and faith-based communities. The ideal candidate is compassionate, goal-oriented, and highly organized with a passion for serving older adults. They must be a confident communicator, comfortable giving tours, leading outreach presentations, and serving as a knowledgeable guide for those navigating senior living options.

ESSENTIAL JOB FUNCTIONS:

Sales & Admissions

• Serve as the first point of contact for prospective residents, families, and professionals.
• Conduct personalized tours of the High Point Center for Care.
• Build and maintain a robust pipeline of qualified leads using CRM systems.
• Guide families through the admissions process including assessments, paperwork, and coordination with clinical and administrative teams.
• Maintain thorough knowledge of unit availability, pricing structures, and levels of care.
• Collaborate with the clinical and operations teams to ensure smooth move-ins and high resident satisfaction.

Community & Professional Outreach

• Develop and nurture referral relationships with hospitals, rehab centers, physicians, case managers, senior advisors, and faith-based institutions.
• Represent Broadview and the High Point Center for Care at community events, professional conferences, networking functions, and health fairs.
• Plan and host outreach events at the High Point Center for Care to showcase services and engage prospective families and professionals.
• Track outreach efforts, relationship development, and referral conversion metrics.

Marketing & Communication

• Assist with the creation and distribution of marketing collateral for Assisted Living and Memory Care services.
• Support marketing campaigns that highlight the High Point Center for Care’s services, amenities, and unique value proposition within the senior living landscape.
• Maintain accurate records in the CRM system and contribute data for monthly reporting.
• Coordinate with the broader Sales & Marketing team to align messaging and campaigns across all levels of care.

Qualifications:

• Minimum 3 years of experience in senior living, healthcare sales, admissions, or community outreach.
• Proven ability to manage a sales pipeline and close leads in a timely, relationship-focused manner.
• Experience working with older adults and families making long-term care decisions.
• Strong public speaking, interpersonal, and written communication skills.
• CRM proficiency (e.g.,SalesForce, Enquire, MatrixCare, or similar).
• Bachelor’s degree in healthcare, marketing, social work, communications, or related field preferred.
• Knowledge of New York State Assisted Living and Memory Care regulations is a plus.

LICENSE/CERTIFICATION REQUIREMENTS:

• Valid driver’s license required
• Willingness to be available for emergency situations related to the community

QUALIFICATIONS:

• Strong communication and interpersonal skills
• Proficiency in Microsoft Office Suite and CRM systems
• Ability to multi-task, meet deadlines, and balance team and individual responsibilities
• Detail-oriented with the ability to follow structured sales processes
• Strong problem-solving skills and ability to navigate objections
• Excellent telephone and in-person sales techniques

PHYSICAL REQUIREMENTS / WORKING CONDITIONS:

• Must be able to walk throughout the building and conduct full-property tours (including pushing wheelchairs if needed).
• Ability to lift and carry up to 25 lbs independently.
• Must be able to work in a fast-paced, customer-focused environment with frequent interruptions.

PROFESSIONAL BEHAVIOR REQUIREMENTS:

• Ability to manage interactions with prospective residents, family members, and staff with professionalism and empathy.
• Ability to remain calm and solution-focused when handling difficult conversations or emotionally charged situations.

HOSPITALITY FOCUS:

The Community fully embraces a culture of hospitality. To that end, we include the following hospitality promises as a guide for our interpersonal interactions with residents, co-workers, and guests:

1. We greet residents, employees and guests warmly, by name and with a smile.

2. We treat everyone with courteous respect.

3. We strive to anticipate resident, employee and guest needs and act accordingly.

4. We listen and respond enthusiastically in a timely manner.

5. We hold ourselves and one another accountable.

6. We embrace and value our differences.

7. We make residents, employees and guests feel important.

8. We ask “Is there anything else I can do for you?”

9. We maintain high levels of professionalism, both in conduct and appearance, at all times.

10. We pay attention to details.

This position offers the opportunity to make a meaningful impact by helping seniors and their families find the right care solution at High Point Center for Care at Broadview. If you are a motivated sales professional with a passion for senior living, we encourage you to apply!